Yves Larock is a self-taught producer and international DJ who has developed a highly distinctive and personal style in the last two years, with “ZOOKEY” in 2005, “RISE UP” in 2007 and the release of his last single “BY YOUR SIDE” in 2008. Zookey which sold over 150,000 copies, was the most frequently played track in clubs in 2005. Signed under AFRICANISM (Bob Sinclar) and DEFECTED, it had the great merit of making Yves Larock’s name widely known.
Rise Up provided the real opportunity for Yves to assert his position on the DJ/producer or rather producer/DJ scene, as he prefers to define himself.
Rise up, signed by Universal and Ministry of Sound among others, proved a global hit with the voice of his singer Jaba. Ranked number 1 in the dance charts of over twenty countries, it was the 2007 summer hits in all the leading beaches and clubs and immediately marked out as a potential hit when Kiss Radio (UK) played it even though no release date had yet been announced. The same scenario is repeated every time: telephone calls and text messages flood in to the radio station which has no other option than to include the hit on its play list.
Pete Tong was a fervent supporter on Radio 1 in early May 2007. The title is still spinning this year in Europe and has now become a classic, even in South America, the United States, India and South Africa…
Influenced no doubt by his hip hop roots, ten years in the swing of things have inevitably left their mark; Yves hit upon the idea of blending House and Zouk, Ragga and Reggae in an original style. The search for ethnic instruments, steel drums, balafons or banjos was a creative choice, reflecting a truly personal style, for fear no doubt of becoming too repetitive and of being catalogued in a style straightjacket.
2009 will see the release of his first album and Yves continues touring around the world with his amazing uplifting DJsets.
1977: Born in Switzerland 1988: First encounters with rap, listening to Public Enemy 2000: Bought equipment and launched his own hip hop productions 2003: Decided to diversify, began to produce a few House titles 2005: First great success with Zookey and first steps as a DJ 2007: World hit with Rise up
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